HATSUNE MIKU

FOR KOI

Rooted in virtual idol culture and futuristic worldbuilding, KOI x Hatsune Miku merged
cyber-pop visuals, digital nostalgia and
immersive product storytelling.

Released through phased digital drops 01 and 02, the campaign expanded across motion, social, CRM and launch content — building momentum across the fandom while connecting with KOI’s core audience.

CAMPAIGN ASSETS

IMAGERY

Hatsune Miku x KOI campaign, featuring a model wearing dystopian streetwear and thigh-high black/ blue, silver and pink faux leather long boots.
Hatsune Miku x KOI campaign imagery featuring a model wearing platform black boots adorned in charms, styled within a technology-inspired white cove set surrounded by stacked CRT televisions and live VHS video feedback.
Hatsune Miku x KOI campaign imagery featuring gradient black and blue streetwear trainers, styled within a technology-inspired white cove set surrounded by stacked CRT televisions and live VHS video feedback.
DROP 01 graphic treatment for the Hatsune Miku x KOI launch campaign, featuring digitally led visuals, on-foot product imagery and styled campaign photography inspired by cyber-pop and technology culture.
Hatsune Miku x KOI campaign imagery featuring dystopian streetwear styling, metallic thigh-high boots and digitally led graphic treatments inspired by technology and cyber-pop visuals.
Hatsune Miku x KOI campaign imagery featuring faux-fur snow boots, cyber-pop inspired styling and cool-toned editorial lighting within a dark studio environment.

DIGITAL COMMS

Launch campaign CRM newsletter for Hatsune Miku x KOI featuring cyber-pop inspired footwear visuals, 3D technology-inspired product rendering and digitally led promotional design for social and retail rollout.
Launch campaign CRM newsletter for Hatsune Miku x KOI featuring cyber-pop inspired footwear visuals, analogue Y2K rendering and digitally led promotional design for social and retail rollout.
Launch campaign CRM newsletter for Hatsune Miku x KOI featuring cyber-pop visuals, thigh-high boots product visuals and digitally led promotional design for social and retail rollout.
Hatsune Miku x KOI launch campaign CRM newsletter featuring cyber-pop inspired footwear design, digitally led product visuals and technology-driven creative direction.