MONSTER HIGH

FOR KOI

Adapting the visual world of Monster High into
an editorial context, the KOI x Monster High campaign merged character-led styling,
internet subculture and stylised realism.

Casting, production, rollout and launch communications were developed as part of
one continuous campaign world for this project.

CAMPAIGN ASSETS

Monster High x KOI Instagram Story featuring polaroid-style backstage imagery, campaign cast photography and teaser messaging ahead of the collaboration launch.
Monster High x KOI Instagram Story graphic featuring collage-style campaign imagery, grunge-inspired footwear, stylised accessories and digitally layered visuals promoting the collaboration launch.

IMAGERY

Monster High x KOI campaign image featuring a model in plaid styling and oversized washed denim holding an oversized character handbag against a minimal studio backdrop.
Monster High x KOI campaign image featuring a model wearing character-inspired platform boots and alternative fashion styling within a school cafeteria-inspired set.
Monster High x KOI campaign image featuring a model in oversized washed denim and iridescent platform heels seated within a stylised school-inspired campaign environment.
Monster High x KOI product visual featuring a coffin-shaped character handbag with glitter detailing and a mobile phone displaying matching spiderweb platform heels.
Monster High x KOI campaign image featuring four models styled in character-inspired fashion and platform footwear seated in a cafeteria-inspired set with stylised editorial lighting.
Monster High x KOI zine-inspired editorial layout featuring campaign imagery, character-inspired footwear designs and scrapbook-style product graphics.
Monster High x KOI editorial collage featuring campaign photography, close-up footwear imagery and character-inspired platform shoe designs arranged in a zine-style layout.

DIGITAL COMMS

Monster High x KOI promotional newsletter featuring campaign imagery, alternative fashion accessories and footwear, collage-style product visuals and launch messaging for the full collaboration release.
Monster High x KOI campaign newsletter featuring models styled in Gen Z and grunge-inspired fashion on a school staircase alongside highlighted footwear product shots from the collaboration collection.
Monster High x KOI teaser newsletter featuring alternative fashion footwear imagery, launch announcement messaging and blurred product previews promoting the upcoming collaboration release.