NAMED

COLLECTIVE

Built around NAMED Collective’s distinct visual language, campaigns fused industrial imagery, youth culture and digitally led image-making.

Projects were carried from early concept
through to delivery, combining shoot execution, creative direction, campaign asset creation and OOH production.

‘SURVEILLANCE’

Model in oversized camouflage hoodie reaching toward a surveillance camera in an industrial setting, with CCTV screens and metallic fixtures creating a dark cyber-inspired atmosphere for Named Collective’s “Surveillance” campaign, shot on film.
Model wearing oversized pink and red camouflage print hoodie and joggers from Named Collective’s “Surveillance” collection, photographed against a wall of CCTV cameras and wire grid panels in an industrial setting.
Model wearing oversized black and charcoal graphic hoodie and joggers from Named Collective’s “Surveillance” collection, posed in front of stacked CRT monitors and CCTV-inspired installation elements.
Person wearing pink hoodie with white text, standing near bus stop with advertisement board featuring people and the text "NAMED COLLECTIVE".
Named Collective “Surveillance” out-of-home campaign artwork featuring distorted CCTV-inspired imagery, pixelated figures in oversized streetwear and layered surveillance graphics across a dark industrial-style composition.
Named Collective “Surveillance” street poster campaign featuring glitch-inspired graphics, distorted portrait imagery and cyber-inspired branding installed as large-scale flyposting artwork in London.

‘CLASSIFIED’

Model wearing a brown NAMED Collective “Classified” tracksuit with embroidered graphics, photographed in an office-style space with filing drawers, cardboard boxes and bright flash lighting.
Launch campaign image for NAMED Collective “Classified” showing a model sat in an office chair wearing a black and red hoodie and joggers, surrounded by retro telephones in an editorial setup.
Launch campaign product image for NAMED Collective “Classified” featuring a green zip hoodie suspended on an office chair.
Launch campaign image for NAMED Collective “Classified” capturing the back graphic of a brown hoodie and joggers styled with tangled red cables in a tech-inspired studio environment.

‘THORN’

Model wearing a bone-coloured rhinestone tracksuit for NAMED Collective's "Thorn" campaign, leaning in doorway of limousine.
Female and male model posing in front of black limousine for NAMED Collective's "Thorn" campaign, wearing a black rhinestone tracksuit, red beanie hat and black sunglasses, and a red rhinestone tracksuit with the hood up.
Female and male model posing inside a limousine with beige interiors, wearing a bone rhinestone tracksuit and black rhinestone tracksuit, for NAMED Collective's "Thorn" campaign.
Female model poses in front of a black limousine in London for NAMED Collective's "Thorn" campaign, wearing a black rhinestone tracksuit, red and white logo beanie, and black sunglasses.

CAMPAIGN GRAPHICS

NAMED Collective "Classified" homepage web graphic banner, featuring modelled campaign images and the word "CLASSIFIED" stamped repeatedly.
NAMED Collective "Gamer 2.0" homepage web graphic banner, featuring Y2K CD's formed in a digital collage, including modelled campaign images and etched graffiti-style text reading "Gamer 2.0".
NAMED Collective "Thorn" homepage web graphic banner, featuring repeated modelled campaign cutouts, 3D silver thorn graphics, and analogue grain and noise layered throughout.