PLAYBOY

FOR KOI

Celebrating Year of the Rabbit, Playboy x KOI’s campaign and social strategy balanced theatrical glamour, Playboy iconography and a highly stylised product world.

The campaign was shaped from concept
through to launch, spanning creative direction,
shoot production and rollout across social
and newsletter.

CAMPAIGN ASSETS

Campaign poster for Playboy x KOI celebrating Year of the Rabbit, featuring a collage of theatrical glamour-inspired footwear imagery, Playboy iconography and highly stylised product visuals displayed across a boarded street wall.
Product reveal graphic image for Playboy x KOI featuring two theatrical glamour-inspired platform heels set against a gold backdrop with Playboy iconography.
Instagram mock-up for the Playboy x KOI campaign featuring a teaser post displayed on a mobile phone screen. The post shows a close-up of a black and gold platform heel styled with fishnet tights and theatrical glamour-inspired detailing.
Instagram mock-up for the Playboy x KOI campaign featuring a teaser post displayed on a mobile phone screen. The post shows a close-up of a black and gold platform heel styled with fishnet tights and theatrical glamour-inspired detailing.

IMAGERY

Editorial campaign image for Playboy x KOI featuring a model posed against theatrical velvet draping, styled in a plaid mini skirt, layered corset-inspired top and dramatic ruched leg warmers paired with red velvet platform shoes.
Hero campaign image for Playboy x KOI showcasing the collection’s theatrical glamour through soft pink platform heels styled with ribbon wrap detailing, lace textures and rich velvet staging inspired by classic Playboy iconography.
Campaign imagery for Playboy x KOI blending dramatic lighting, oversized Playboy iconography projection and statement footwear styling to create a bold, theatrical visual identity across social and launch content.
Product-focused campaign photography for Playboy x KOI highlighting embroidered velvet platforms, rich textures and elevated styling against theatrical drapery-inspired set design.
Campaign visual for Playboy x KOI combining oversized Playboy logo projection with dramatic spotlighting and statement red platform boots.
Editorial-style campaign imagery for Playboy x KOI pairing soft pink tones, velvet textures and playful styling with statement platform footwear to build a theatrical, fashion-led product world.
Playboy x KOI campaign image spotlighting bold platform heels through playful posing, rich velvet staging and dramatic styling inspired by classic Playboy glamour.
Playboy x KOI campaign image featuring embroidered platform boots, lace styling and rich velvet staging inspired by theatrical glamour and classic Playboy iconography.

DIGITAL COMMS

Playboy x KOI launch email newsletter featuring campaign imagery, theatrical velvet staging and a full product showcase celebrating the Year of the Rabbit-inspired 12-piece collection.
Playboy x KOI announcement email newsletter featuring embroidered platform heels, rich velvet staging and teaser campaign visuals introducing the collaboration launch.
Playboy x KOI product reveal email newsletter featuring Playboy Bunny iconography, embroidered platform heels and campaign visuals introducing the collection ahead of launch.